What is Social media Optimization? Social Media Optimization Techniques in 2020

Hey, do you want to know the power of social media Optimization? Have you heard about social media Optimization ever before? If yes, then you will know more about it in this article. We will give all the information about social media Optimisation and much more about social media. How you can create your brand on social media?

Hi friends, My name is Pankaj Dangi and I am a social media marketer. This blog is all about social media. If you want more information about social media, how to grow your social media accounts then you can join our telegram link given Join Telegram.

What is Social media Optimization?

Social media Optimisation is the process of increasing your brand awareness by increasing the company’s presence online. Most of the companies only make profiles on social media and leave them but as we know marketing plays and vital role in increasing sales of the company. Today social media marketing is much more profitable than offline marketing. Leaving social media profiles empty will not make you much profit and if you want to do Marketing with social media you have to optimize your social media profiles.

Importance of Social Media Optimization (SMO)

As we have discussed earlier social media Optimisation is important for brand awareness it helps as an initial boost of our brand. It does not help in SEO but it is too important for SEO means one survey found that those companies who are not interested in social media marketing are likely to be failed in Search Engine Optimisation (SEO). If you want to grow your business or your website the initial boost will help in Search Engine Optimisation and with the help of Search Media Optimisation, you can get your initial audience or initial Views.

Read More : Benefits of Social Media Marketing & Social Media Marketing for Beginners in 2020

The main Importance of SMO is Given Below

1. Good Brand Awareness

You can establish good brand awareness by giving a good quality of content or valuable Content. If you give quality content and optimize it to reach the targeted audience. Targeted audiences will like your content and comment on it even they will share your content with their friends and this will increase brand awareness.

2. You will get More Reach

Social media is a very wide platform by optimizing your social media profiles you can reach your targeted audience and make good relations with them. After making good relations with them you can acquire their trust and convert them into your customer.

3. Get Relevant Traffic

If we have started a business, we want some traffic because without traffic our business is none of use. If we want more conversion with our traffic then we won’t earn the right type of traffic

let’s suppose we are running a medical and we are getting our customers who want clothes. Now they will not buy our medicines because they want clothes, not medicines, so the right amount of traffic is necessary.

Social media helps in getting the right amount of traffic in less amount of investment. Social media Optimisation and social media marketing both are important for online marketing.

By getting the target audience we can get a good rate of conversion and we will get a good amount of leads.

How to Optimize Social Media Accounts

1. Keyword Research

Keyword research is very important for SEO to rank Our article on Google. As keyword research is important for Google like this keyword research is also important for Search Media Optimisation. Find keywords for your business names, for Content posts

2. Optimize Your Profiles, Content and Posting Schedule

Now to engage our customer we have to optimize our profile as a professional we have to write a good description we have to write about the work we have to post the URL of our websites and much more if our profile looks professional and attractive when user will interact with us and follow us.

after optimization of our profiles now we have to optimize our content we have to post a good quality of content so that people will engage with our content if we provide valuable content to our users or he was then they will constantly connect with us

Now we have made good quality of contents then we have to look for a good publishing time we have to publish our content on that time when our maximum audience is online because the initial which is very much important and when we get a posting time then we have to schedule our to post on that time to get more results

3. Track & Improve With Social Media Analytics

we are posting good content at a good time now we have to see our analytics that what type of content people liking and sharing more. With help of analytics, we can easily categorize the type of post we have to post for more engagement.

Social Media Optimization tool

1. Social Mention

Social media optimization

2. Hootsuite

Social media optimization

3. Postific

Social media optimization

Social Media Optimization Techniques

1. Consistency is Key to SMO

We can Simply create a Profile on Social media, The difficult task is to complete social media profiles. Fill out full of Profile information. Search Engine also ranks profiles that are completely filled with full pieces of information. Fill all the social media profiles with similar information because it looks like Professional. Consistency Plays an Important role in Social media optimization.

2. Align SEO keywords in Social Media

When you are filling in your profile information make sure that you are using your SEO keywords in Username, Name, description, etc. SEO keywords play a Vital Role in the ranking of your profile and reaching the targeted audience. Keyword Is also Important in Social media optimization.

3. Use Keywords in Your Posts

The SEO keywords you are using in the profile, make sure that you use them in the post too. SEO keywords will help your post to rank and to reach more and more peoples.

4. Be Social on Social Media

Social media is a platform to build a relationship with unknown persons. It is not built for Business purposes. so try to be Social on it. Social Media Search engine ranks that profile with the social signals means these profiles interact with other profiles, They chat with others, they do comments in others’ profile, they like other posts, Etc. When you become social with your business profiles and make relations with others. Then Your profile Ranking Chances would be increases.


Here as we discussed that social media optimization is important for a Brand or a company or as an individual to grow the Instagram account. Hope so we are able to explain to you about Social media optimization. How to use it? How can you optimize social media accounts & Social media optimization Techniques? If you have any queries then please comment below. We are always available for your help. Thank you

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